For Other Firm Professionals:

Marketing and Business Development Boardroom

The LawVision Marketing and Business Development Boardroom is designed to provide a forum for senior-level professionals with both Marketing and Business Development responsibilities in law firms. The Boardroom’s goal is to facilitate innovative, strategic, and confidential discussions in topics of importance to the legal profession and marketing and business development professionals.

Discussion topics are member-driven and selected, and are likely to include discussions pertaining to issues such as:

  • The critical strategic impact marketing and business development professionals are having on law firms
  • Trends in firms that impact the senior BD/C-level marketing professional
  • The impact of economic turbulence on firms of all sizes
  • Competing with firms in complex markets
  • Leadership attributes and models required to achieve planning and implementation success
  • The use of Intelligence in risk, threat, and opportunity analysis
  • Succession planning for key client team leaders and team members
  • The growing utilization of sales professionals for business development

  • The impact of project management and process improvement in the legal profession
  • Competing with, and defeating, complacency
  • The latest innovations, product releases, and technology related to marketing and business development
  • The function of measuring marketing, business development, and client team effectiveness
  • The marketing and business development team and how the org chart is changing
  • Professional development and next steps for your career
  • The revenue impact of social and digital media
  • Building successful business development Training and coaching programs

  • One and one-half day facilitated roundtable discussions around March/April and September/October timeframes annually
  • Strong peer-to-peer networking group
  • LSSO Membership for one year; and discount to annual RainDance Conference

All meetings, hosted at a member firm’s offices, are designed to include facilitated conversations based on topics identified in pre-meeting phone interviews. Time is built in for three roundtable breakouts on issues identified to be of specific interest by Boardroom members. Two plenary sessions will focus on topics of interest to the entire group. We recommend as much consistency as possible in attendance so you can leverage the networking and camaraderie benefits.

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