Posted In: Business Development
Video messaging: A powerful example from the “ice bucket challenge”
We’ve all seen it. It’s everywhere. But how did it happen? Convincing friends, family or colleagues to pour a bucket of ice water
Posted In: Business Development
By Jim Cranston on September 11, 2014
We’ve all seen it. It’s everywhere. But how did it happen? Convincing friends, family or colleagues to pour a bucket of ice water
Posted In: Business Development
By Jim Cranston on August 14, 2014
Just knowing people isn’t enough in today’s competitive legal market. I often hear from clients, “she’ll definitely call me if she ever has
Posted In: Business Development
By Jim Cranston on July 17, 2014
Markets change and markets evolve. The legal industry is no exception. Managing those changes can be painful, so here’s another great lesson from
Posted In: Uncategorized
By Jim Cranston on May 22, 2014
My son graduated from college two weeks ago. As I listened to the commencement speech, I was reminded of an article, which heralded
Posted In: Business Development
By Jim Cranston on April 17, 2014
Have you seen CNBC’s show The Profit? If not, I highly recommend you take in an episode or two. Marcus Lemonis is an
Posted In: Business Development
By Jim Cranston on March 20, 2014
Given the exorbitant cost of television advertising during major events like the Final Four, Winter Olympics or the Super Bowl, have you ever
Posted In: Business Development
By Jim Cranston on February 13, 2014
Bracewell & Giuliani recently announced a Fracking App called Shale Play. It’s one of the most creative value propositions I’ve seen in a
Posted In: Business Development
By Jim Cranston on November 7, 2013
We’ve all experienced some degree of exceptional service, and perhaps taken note and provided a 5-Star rating on a satisfaction survey or rewarded
Posted In: Business Development
By Jim Cranston on October 3, 2013
Rainmaking has changed in the past five years. Today, a new breed of Rainmaker has evolved and rules the leader board at most
Posted In: Business Development
By Jim Cranston on August 1, 2013
In discussing business development, I’m often asked, “how do I know if people are actually reading my emails?” To me, the more appropriate