LawVision INSIGHTS Blog

Author Archive : Jim Cranston

Posted In: Business Development

Video messaging: A powerful example from the “ice bucket challenge”

We’ve all seen it.  It’s everywhere.  But how did it happen?  Convincing friends, family or colleagues to pour a bucket of ice water

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Posted In: Business Development

Closing Business: First Understand the Four Stages of a Business Relationship

Just knowing people isn’t enough in today’s competitive legal market.  I often hear from clients, “she’ll definitely call me if she ever has

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Posted In: Business Development

The Changing Legal Industry – Another Lesson from Steve Jobs

Markets change and markets evolve.  The legal industry is no exception.  Managing those changes can be painful, so here’s another great lesson from

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Posted In: Uncategorized

Graduation Day – A Lesson from Steve Jobs

My son graduated from college two weeks ago.  As I listened to the commencement speech, I was reminded of an article, which heralded

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Posted In: Business Development

Lessons from “The Profit”

Have you seen CNBC’s show The Profit?  If not, I highly recommend you take in an episode or two.  Marcus Lemonis is an

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Posted In: Business Development

Mind Share Equals Market Share

Given the exorbitant cost of television advertising during major events like the Final Four, Winter Olympics or the Super Bowl, have you ever

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Posted In: Business Development

What’s APP?

Bracewell & Giuliani recently announced a Fracking App called Shale Play. It’s one of the most creative value propositions I’ve seen in a

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Posted In: Business Development

Develop Loyal Clients by Creating a “Wow” Factor

We’ve all experienced some degree of exceptional service, and perhaps taken note and provided a 5-Star rating on a satisfaction survey or rewarded

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Posted In: Business Development

Today’s New Breed of Rainmaker

Rainmaking has changed in the past five years.  Today, a new breed of Rainmaker has evolved and rules the leader board at most

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Posted In: Business Development

3 Ways to Improve Your Email Outreach!

In discussing business development, I’m often asked, “how do I know if people are actually reading my emails?”  To me, the more appropriate

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